About Bg

Company Profile

Based in Guangzhou, China, PINEROOT was established in 2020 by our founder and CEO, Mr. Donghong Chen. Specializing in the design and distribution of LED lights, PINEROOT has rapidly grown into a $10 million company over the past few years.

Our U.S. subsidiary, 360LED, LLC, partners with industry giants such as Google, Meta, Amazon, eBay, Walmart, and Shopify. You can easily purchase our high-quality LED lights online through our partners' distribution channels. With our 360LED office and warehouse in Fayetteville, North Carolina, we are committed to offering the best shopping experience and customer service.

Looking ahead, we plan to manufacture 50% of our LED lights in the U.S. and source the other 50% from our manufacturing base in China. This strategy allows us to continue delivering top-quality LED lights at competitive prices for years to come. If you're interested in becoming a dealer for PINEROOT and 360LED, please apply through our official website at www.360led.com.

Core Value

Our Service Philosophy and Value Proposition

Integrity is the foundation

We uphold integrity, providing a transparent and fair trading environment for customers and suppliers, and fostering long-term, trust-based partnerships.

Innovation drive

We continuously explore new cross-border trade models, enhance user experience through technological innovation, and address the pain points of traditional trade.

Customer first.

We focus on customer needs, offering professional, efficient one-stop services to ensure maximum value in every collaboration.

Localized operations

Our team focuses on localizing product development, sales, and after-sales service to meet market demands.